Nutrition packaging, multi-pack and single-serving packaging: current trends which will most likely experience further growth in 2022.
A common element between these three packaging solutions?
Most of them are flexible.
Flexible packaging is a surging industry, thanks to the countless benefits brands may obtain from its adoption. It is very affordable because of its minimal need for raw materials, it is practical and effective in preserving the product from harmful agents, it is sustainable because it allows space optimization in both transport and storage and, as long as our flexible packaging solutions are concerned, it is made by only using renewable energy and water-based inks.
Let’s expand on the leading solutions we expect to see in the upcoming market.
Nutrition packaging: flexible packaging for sports nutrition
Nutrition packaging, namely packaging for the whole sports nutrition field, is a booming market: a forecast by the Aritzon American statistics analysis center forecasts it will gain over 10% in size by 2026.
Market demand for sports nutrition products has grown exponentially during the last decade. This is also reflected by packaging, which was affected both in format and design.
In the last years, pouches for fruit juice and energy gels and flexible packaging for energy bars have fulfilled the needs for healthy nutrition and sustainability put forth by an ever-increasing audience.
As for its design, packaging leaves technicalities, charts, numbers and percentages behind, aiming for a much more basic design matched by a cheerful and approachable voice.
Pouches, above all others, are a top choice among enterprises because of their flexibility, safety and strength. We at Maca create fully recyclable pouches tailored with zippers, euro holes, opening aids and corner spouts.
Multi-pack and single-serve packs: safe packaging you can open anywhere
Multi-pack and single serve packaging show another upward tendency: not only they allow for sneak snacks anywhere, but they address the increasing concern for safety, hygiene and usability.
These solutions are mainly selected for snacks packaging. Each competitor offers “ready-to-eat” solutions in bags which range from the usual 40 grams packs to 10-sachets multi-packs.
Once again, sustainability is a primary aspect and mostly concerns packaging. We at Maca develop and manufacture flexible mono-material packaging which achieves high-performance in terms of safety, health and strength, while also being fully recyclable.
One of our mono-material flexible packaging solutions features a layer of high-barrier BOPP specifically designed to replace aluminium’s shelf life. The film has anti-fogging properties, preserves flavor and protects food against mineral oils migration; it has also been proven to avoid oxygen migration, humidity intake and UV radiation damage.
Through these new trends, the market reasserts its yearning for a more efficient, practical and sustainable packaging in order to meet the needs of a customer base which is becoming increasingly attentive to safety and sustainability. This broadening crowd prefers properties such as usability, lightness, portability and, obviously, recyclability: the key elements that drive their purchase decisions.