Technological innovation in support of companies’ environmental and economic sustainability.

What happens when ready-made packaging cannot be used anymore for either production, marketing or commercial reasons?

Most of the time, it ends up in landfill sites and becomes an undepreciated cost, an avoidable waste of energy and materials.

Moreover, replacing obsolete packaging means further production, further funding and further raw material, energy and CO2 employment.

For a company, this is not just a value loss: it also means to adopt a poorly eco-sustainable policy.

Providing companies with solutions able to assist them during their transition to a circular economy and helping them keep their focus on reusing, fixing, renewing and recycling both materials and pre-existing products is an important part of our sustainability policy.

Overprinting can make an asset out of what was previously regarded as “waste”. This technique allows us to overwrite already printed films, through a cutting-edge printing technology which differs from the traditional and more widely used solvent printing, in order to re-employ the same raw material and, consequently, to reduce the amount of end-of-life packaging to be disposed of.

Overprinting proves very useful to fix mistakes, comply with new standards (as recycling or allergen regulations), modify images or texts and include missing information or promo messages on the packaging.

Obsolete packaging is a very common problem among enterprises and it is detrimental in terms of storage, disposal and ex-novo packaging production. Relying on overprinting offers multiple benefits in terms of:

  • time, because overprinting pre-existing films is faster than producing new packaging;
  • finance, since there is no need to buy new material if the old one gets reused. Moreover, there are no disposal costs and low amounts of printings means less need to purchase new material;
  • environment, because reusing packages results in less pollution as there is less disposal of materials and less CO2 emissions due to the manufacturing process of new products;
  • logistics, because reusing stored “obsolete” packaging promotes inventory turnover, therefore increasing the available storage room.

Do you have any obsolete packaging you would like to reuse?

Ask to our consultants for more information.